First we made a teaser video and wildposting to get people to visit
The web
The site went live at midnight, on April 26th, within 30 mins we drove so much traffic to the blind auction that the the server crashed, only amplifying the hype for our drop even more. 

In total we received over 21,000 submissions and created over 1 Billion impressions within the 48 hours that the site was open for submissions. 

And now we drop the sandwich!

Finally we had a Pop-up Drop.
Once we revealed the Buffalo Ranch Chicken Sandwich to the world it was time to let the HYPEBEASTS see what the hype was all about. 

Gut miami

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