Just try to imagine the behind-the-scenes work for persuading a bank like Chase, where they have several marketing departments, several leaders, a CMO, the left and right hands of the CMO, and somehow someone above the CMO, to completely invent a whole new visual system and emoji library. Didn't take too long, only about two years. Instead of teaching Gen Z the language of finance, we've been learning the language of getting Chase approvals.
Was it worth it? I really don't know. But look at these emojis and colors!
VO OLVs
MUSIC ONLY OLVs
First batch of digital OOHs
The Emojis
Translation NY
