For too long, the pressure to win has made athletes resent the sports they love. In our newest work for Michelob Ultra, we cropped in on real images of Serena Williams, Brooks Koepka, Alex Morgan, Nneka Ogwumike and Anthony Davis to reframe what a trophy truly is. Because it’s not the piece of metal in their hands. It’s the smiles on their faces. It’s the joy throughout their journeys.
My copywriter partner and I met up in person in TS since Miami Ad School Zoom. Pretty lit.
Faves:
1x Clio sport silver
1x Clio sport bronze
6x Cannes lion Shortlists,
-1 bronze lion. Message me if you want to know the story.
gut miami
